Rise Bar

Client Description

Rise Bar, based in Irvine, CA is a developer and manufacturer of protein bars intended to provide simple, real food nutrition to the customers. The company’s product offerings include various kinds whey and plant based protein bars with eight leading flavors, including almond honey, mint chip, chocolatey almond and lemon cashew.

The Winning Solution

Genoa Partners ran a confidential, streamlined, strategic sale process. In 3 months, we were able to narrow down the universe of potential buyers to a few strategic companies that possessed the industry experience needed to grow and support the brand. In addition, the buyer had to possess the financial and operational wherewithal to close quickly. Ultimately our client chose the buyer that provided the best transition and upside scenario for him.

Buyer Description

USANA Health Sciences Inc. (NYSE:USNA) is a Utah based public company that is principally engaged in developing, manufacturing, and selling science-based nutritional and personal-care products. The Company manufactures most of its own nutritional products, dietary supplements, energy, personal and skincare products which are sold in 24 countries via a network of independent distributors and online, worldwide.