PureFit Premium Nutrition Bars

Client Description

Based in Irvine, CA, PureFit Nutrition Bars is producer of non-GMO high-protein bars. The company offers consumers vegan friendly protein products which include protein bars, protein pasta, and crisp bars.

The Winning Solution

Genoa Partners ran a confidential, streamlined, strategic sale process. In 4 months, we were able to narrow down the field to a handful of strategic buyers that had the industry qualifications, financial and operational wherewithal and ability to close in a timely manner. Ultimately our client chose the buyer that provided the best transition and upside scenario to him. Since selling, PureFit has added skus to enhance the brand’s equity in the future.

Buyer Description

Established in 1999, Gushen is a Chinese soybean product producer with a production capacity of over 600,000 tons of soybeans. The company is internationally renowned for its products and holds the non-GMO identity certification.