Mentholatum is a world leader in the manufacturing and marketing of pharmaceuticals, cosmetics, skincare, and health care products and is currently distributing in more than 110 countries globally.
The Winning Solution
Mentholatum was seeking to expand its product offerings and B2B sales. The principals of Genoa Partners help Mentholatum acquire Hydrox Laboratories in a competitive auction. With the acquisition of Hydrox, Mentholatum grew its B2B sales to hospitals and other healthcare companies. Mentholatum also expanded its manufacturing capabilities to include personal care, disinfectants, cleaners, and antiseptics.
Based in Elgin, IL, Hydrox Laboratories was originally established in 1913 and is one of the oldest continuously running manufacturing companies in the United States. The company manufactures pharmaceutical products for the development of new product technology and packaging that are eco-friendly and sustainable. The company offers health and beauty products such as baby care, personal care, hand hygiene, infection prevention, first aid antiseptics, disinfectants, and surgical instrument care.