Fitness Labs

Client Description

Based in Torrance, CA, Fitness Labs is a manufacturer of fitness supplements best suited for the modern athlete and their active lifestyle. The Company’s product line includes pre-workout, recovery, muscle building, and weight support.

The Winning Solution

Genoa Partners ran a confidential, streamlined, and focused auction process that explored several sale and buyer possibilities. In 6 months, we were able to find our client a buyer that had the industry qualifications, financial and operational wherewithal, and ability to close in a timely manner to compete for and ultimately win the businesses from other buyers.

Buyer Description

Piping Rock Health Products is a Ronkonkoma, NY based manufacturer of health and wellness products designed to make a positive impact on the consumers’ health. The company was formed by the original founders of Nature’s Bounty and offers vitamins, minerals, dietary and herbal supplements, organic products, and healthy snacks.