Client Description
Founded in 2003, California-based AuNutra Industries, Inc. is a rapidly growing nutraceutical ingredient company. AuNutra has one of the largest collections of herbal ingredients available in North America. Focused on standardized botanical extracts, the Company also supplies nutraceutical, functional food, cosmetic and personal care industries with herb powders, vitamins, amino acids and other nutritional ingredients. AuNutra’s ingredients are manufactured under strict GMP and ISO-9001:2000 quality certifications and the Company is also a supplier of Kosher-certified high purity botanical extracts.
The Winning Solution
Genoa Partners executed a confidential and efficient sale process, identifying and engaging a targeted group of strategic and financial buyers with the experience, operational resources, and financial capability to scale AuNutra’s expansion and growth plans. Ultimately, Gryphon Investors and Vivify Specialty Ingredients emerged as the ideal partner, offering a compelling strategic fit, opportunity for growth, financial strength, and a seamless transition plan. The acquisition provided AuNutra’s selling shareholders with confidence that their employees and clients would be well-served under new leadership while also maximizing value for the sellers.
Buyer Description
Vivify Specialty Ingredients, a growing portfolio company of Gryphon Investors, is a high-performance natural and synthetic color and ingredient solutions company. They combine deep technical expertise with an unwavering commitment to performance – delivering vibrant, stable and robust solutions across the full spectrum of food, beverage, and nutraceutical applications. Gryphon Investors is a private equity firm founded in 1995 with over $10 billion in assets under management.
